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All we have to do is wait and see how the next generation of wireless technology will impact the worlds of business and leisure. In we can safely say mobile internet is not only widely available but also extremely affordable. Can imagine being able to access your accounts only on a computer or a laptop? In , an estimated For , the number of smartphone users in just the United States has reached Our phones have become our connection to the world — sometimes they even provide us with the safe space we need.
Do you want to order food for home — burgers , preferably? How about that game app everyone talks about? Did you know that in we are going to spend more time on the internet than on TV for the first time in history? Mobile traffic skyrocketed when smart devices became mainstream. In global mobile traffic bypassed data traffic generated by desktop devices and has been increasing its lead ever since.
In mobile traffic had already solidified the lead, with In , China had the upper hand in terms of internet users worldwide — According to January data, the global mobile population amounted to 3.
The number of people who use a mobile device is now greater than the population of China, India and Europe combined. The balance of mobile vs desktop traffic will never be restored again. Smartphones and tablets have entered our daily lives and they are here to stay. They are easy and fun to use.
In parts, you can blame social media for that initial boost in mobile internet traffic that started it all. Now, the number of social media users worldwide is expanding rapidly. It is expected to grow from 2. For example, did you know that Instagram initially started as a mobile-only app? Often, it so happens that you grab your device and just want to check the hour or your email… Only to spend 30 minutes on it without noticing.
Site traffic estimates indicate 1 billion mobile views take place on YouTube every day. Next came Netflix with What percentage of the overall internet traffic is mobile in not only site-browsing statistics but all kinds of traffic? The global percentage of mobile traffic out of the total internet web traffic in February was Google has already introduced mobile-first indexing! Basically, if your clients hit the link via their smartphone and all they get is a mini version of the website — well, ouch! We rarely give any thought to the so-called local searches.
Again, your phone is acting as a personal assistant — after all, it is a smart phone for a reason.
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In , an estimated 1. Shopping is addictive. Many people even consider it a hobby. It brings pleasure, adrenaline from the money spent and satisfaction. As of February , Amazon was the most popular shopping app in the US with a mobile reach of 40 percent, ranking well ahead of local competitors Walmart and eBay.
Shopping via your smartphone is enjoyable, hassle-free, and, most importantly — convenient. Well, it is still impossible to shop online underwater. I wish I was able to buy a pair of shoes while swimming with friends near a coral reef.
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Sounds reasonable to me! The growth of all things mobile is evidence enough that apps have a bright future ahead of them.
Easy navigation, quick loading times , and smooth experience among all devices are a must. Mobile traffic has reached incredible heights. As a result, Google has taken the proper measures to ensure each query returns the best possible results for mobile. The majority of Google searches now come from mobile devices and the search engine is adjusting to put responsive pages first. Times have changed and we must adapt.
Fortunately, it is relatively easy to find a decent responsive design. And therein lies the efficiency of mobile internet. How often does your phone suggest the best and closest option for you to do something? What to do? Google automatically understands and supports my fast food craving and the urge to explore a new restaurant. Naturally, it gives me a list of all the burger places I can try based on my location.
It will also give me the address, some reviews, and a couple of pictures to get me hooked. According to Google, there are Mobile and location enhancements were designed to make our mobile searches return the best pages and best prices. Now, a great way to understand customers is to study how their behavior impacts keyword queries. For example, researchers noticed visible growth in question-based queries performed on mobile devices. Debasement is debasement, whatever direction it comes from.
There is a tendency toward overgeneralizing of this sort throughout the book. Social-media posts, Lanier argues, are peculiarly vulnerable to deliberate or incidental misinterpretation, because context can be applied to what you say after the fact.
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Any regular Twitter user will immediately tell you that the communications that survive in the unpredictable context of the platform are not extreme statements but extremely funny statements. What Lanier seems not to appreciate is that we keep firing up our timelines, scrolling downward through the linear abyss of utterances, in large part because of the ever-present possibility that we might read something that makes us howl with laughter.
Lanier is, to the very marrow of his bones, a Silicon Valley sage: his prose, despite its politely resistant stance, is a medley of TED talks and keynotes and takeaways. Reading his book, I kept wanting him to go deeper. Bridle, like Lanier, has a background in computer programming: he is an artist whose work examines the hidden operations of technology in the public realm.
Bridle argues that the Enlightenment-era equation of knowledge and power has collapsed under the sheer tonnage of information—data, news, opinion, political spectacle, fact, falsehood—mobilized by contemporary technology. It is a strange fact, verifiable by people still living, that the Internet was once thought of as a grand superstructure by which all of us would be elevated to a state of technological enlightenment.
This is not how things have panned out. We find ourselves today connected to vast repositories of knowledge and yet we have not learned to think.
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In fact, the opposite is true: that which was intended to enlighten the world in practice darkens it. The abundance of information and the plurality of worldviews now accessible to us through the internet are not producing a coherent consensus reality, but one riven by fundamentalist insistence on simplistic narratives, conspiracy theories, and post-factual politics.
It is on this contradiction that the idea of a new dark age turns: an age in which the value we have placed upon knowledge is destroyed by the abundance of that profitable commodity, and in which we look about ourselves in search of new ways to understand the world. The book delineates the ways in which the future is becoming darker and less knowable, even as our tools for predicting it become more sophisticated. As temperatures rise, our information technologies will function less efficiently—increased heat and humidity will hamper the flow of wireless transmissions and satellite communications—and a vicious cycle will commence.
Bridle makes a similar point about cryptocurrency, that supposedly revolutionary and transformative technology: if its rate of growth continues, by next year Bitcoin alone will account for the same level of carbon output as the entire United States. Even more depressing is the contention that climate change could actually wind up making us stupider: he cites research showing that human cognitive ability decreases significantly with higher atmospheric concentration of carbon.
Soon, we shall not be able to think at all. This is not an outcome that its author seems to intend. Yes, social media contributed to a Trump Presidency, but so did the financial collapse of , reality television, misogyny, and enduring structures of white supremacy.
What do you think? Leave a respectful comment.
So, too, with Brexit: the surveillance stratagems of Cambridge Analytica might have pushed the U. The chronic condition is the disproportionate power and wealth of a tiny minority; technology is a means by which its symptoms manifest. Bridle does establish beyond all doubt the viciousness and complexity of those symptoms.
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